What is Continuous Validation?

Today's validation approaches and models are rusty and outdated to keep up with the rapid technological changes.  A typical validation model is static, paper-based and onerous.  You will not succeed if you try to apply such outdated validation models to qualify constantly changing, feature-rich cloud apps.  

Continuous validation is providing documented evidence to certify that a cloud app not only met the pre-established acceptance criteria, but “continuous” to meet thus mitigating the risk of unknown changes.
— Nagesh Nama, Chief Quality Officer (CQO)